Soul Path Insights

When people ask me what brands I follow, my answer is simple: I follow the ones that BTS represent. Fashion has always been more than just clothes to me, it’s about connection and story, and BTS has a way of making style feel bigger than trends.

Between them, they’ve touched nearly every corner of the fashion world: Jungkook with Calvin Klein, Jimin with Dior, V with Celine and Cartier, Suga with Valentino, RM with Bottega Veneta, J-Hope with Louis Vuitton, and Jin with Gucci. As a group, they’ve also represented Louis Vuitton, proving their influence isn’t limited to music.

Personally, I find myself drawn to Calvin Klein because it’s wearable every day, streetwear that feels down to earth. Gucci and Dior are stunning, classy, and bold, but they’re not exactly what you grab for a grocery run. Michael Kors, Prada, and Coach add their own flavor to my wardrobe too, each carrying a mix of practicality and elegance. I don’t follow these brands because they’re trendy; I follow them because BTS gave them a new kind of meaning for me.

But if I’m being honest, the brand I wear most is BTS itself. Their merch has filled my closet with hoodies, joggers, shirts, hats, backpacks, the kind of pieces I can wear anywhere. Each item is more than fabric; it’s a reminder of belonging, resilience, and joy. When I slip on a BTS hoodie, I’m not just showing off a logo, I’m carrying their music, their message, and their spirit with me into the everyday moments of my life.

While you’re here, check out my book 17 Syllables of Me and my blog Soul Path Insights!

Thanks for reading! 😊