
Have you ever felt like what you’re doing is too small to matter? Like you’re just one person in a vast sea of efforts? I’ve felt that way before, but I learned something important when I led a campaign to bring BTS to American radio—small pieces build the biggest pictures. What started as a small effort rooted in love grew into something that shifted music, representation, and inclusivity on a greater scale. And though I couldn’t see the whole map back then, I now know I was part of something far bigger than myself.
The Insights
There were moments during the BTS radio campaign when I sacrificed sleep, time, and energy, wondering if the work would pay off. It wasn’t easy. I faced opposition and skepticism. DJs would tell us to “request real music” simply because BTS didn’t sing in English. But I knew the why behind my efforts—it was about representation, inclusivity, and amplifying a message the world needed to hear: a message of love, self-acceptance, and authenticity.
1. Love Is the Ultimate Driver
My efforts were fueled by love—love for BTS, who showed humility, authenticity, and selflessness. Their message reminded me of Jesus’ teachings: love others unconditionally, serve without expecting, and be real. It’s love that propels us to make an impact that outlasts recognition.
“Not all of us can do great things. But we can do small things with great love.” – Mother Teresa
BTS themselves started as underdogs. Their journey taught me that even small, consistent efforts—whether it’s seven men with a message of love or a single person dropping off CDs—can change the world.
2. A Small Role Still Changes Everything
Like a single puzzle piece, I might have felt small, but I knew my part mattered. I dropped off CDs, talked to DJs, and rallied teams. Each step, however minuscule it seemed, contributed to the change I believed in. Without every small effort, the bigger picture—BTS on American radio, awards, and global recognition—would remain incomplete.
“Individually, we are one drop. Together, we are an ocean.” – Ryunosuke Satoro
It’s the collective efforts of many, even those unseen, that create movements and shift history.
3. Perseverance Builds the Road
But doing small things that matter requires perseverance, especially when the road is rough. Breaking through was hard. It reminded me of Moses leading the Israelites through the desert. He persevered even though he never saw the Promised Land himself. I didn’t immediately see the impact of my efforts either, but I kept going, trusting that the work mattered.
“It always seems impossible until it’s done.” – Nelson Mandela
Sometimes, we must trust the journey even when the destination is unseen.
4. God Is the Author of It All
I believe that God placed me in this position for a reason, just as He orchestrates every role we play in life. He is the ultimate creator, and love—His perfect gift—is what connects us. My small part in this campaign was never mine alone; it was part of God’s greater story.
“Every good and perfect gift is from above, coming down from the Father of the heavenly lights.” – James 1:17
5. The Reward Is Seeing the Impact
I didn’t do this for recognition, but the reward came when I saw BTS win awards, gain Grammy nominations, and change the music landscape. More than that, it was about helping a message of love, inclusivity, and authenticity reach the people who needed it. That’s the beauty of serving out of love—what you sow in selflessness will bear fruit, even if you don’t always see it right away.
The Present Reflection
Years later, I still carry this lesson with me. Whether I’m leading in work, serving in church, or helping friends, I remember that God uses my small efforts for His bigger purpose. What felt minuscule at the time was a necessary piece of the puzzle—one that contributed to changing lives and inspiring others.
Final Thoughts
I’ve learned that no role is insignificant. Whether we’re working quietly in a corner or leading from the front, each effort is irreplaceable—like fingers and toes, small but essential to the body’s whole. Like Moses, I may not always see the full impact of my work, but I trust that it’s part of something greater. I trust that God, the ultimate author, is piecing together the puzzle, and every act of love serves His purpose.
So if you’re ever tempted to feel small or unseen, remember this: you are a piece of a much bigger picture, a picture only you can complete. Do everything with love, and trust that it will make sense in time.
What small role has God placed on your heart today? Trust that it matters, because without your piece, the picture remains incomplete.
© 2024 Amelie Chambord

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